AdvicePay has promoted Kelsey Lewis, most recently head of customer success, to the role of president at the well-known billing and payment system provider for financial advisors.
Co-founder Alan Moore will remain in his role as CEO of the Bozeman, Mont.-based company, which has grown to 30 employees and now serves 23 enterprise-size clients, including Cetera Financial Group, Cambridge Investment Research and Kestra Financial, among others.
In February 2023, Moore announced he would be leaving his position as CEO at AdvicePay and moving into the role of executive chairman of the board. He returned to the role of CEO in March, however, when Alex Sauickie’s tenure in the role ended after a little over seven months as first reported by Citywire.
Before becoming president, Lewis had served as its inaugural head of customer success at AdvicePay since December 2021.
The company said it has yet to name a new head of customer success but will begin hiring soon.
Lewis said her experience handling customer concerns and “genuinely having a passion for helping people succeed” would inform her new role as president.
“It is a nice confluence of my skills and experience,” she said. “I will keep our customers and teammates at the heart and center of everything we do.”
Moore co-founded the company with Michael Kitces in 2016 as a tool to handle billing for advisor members of the XY Planning Network, which charged monthly retainer fees. Since then, an enterprise version of the service has expanded to larger clients and has been integrated with Envestnet | MoneyGuide.
In April 2021, AdvicePay added a new feature called Deliverables, an oversight service meant to help enterprises systematically track, report and manage the financial planning documentation produced by their advisors. That feature’s launch came just days after the firm celebrated $100 million in financial planning fees having passed through the platform. Later that year, the startup added Engagements to its platform, designed to make it easier to standardize custom workflows at enterprises, as they track deliverables and offer support for advisors who have fee-for-service offerings, such as financial planning.
AdvicePay has raised $3.8 million in funding over four rounds, according to Crunchbase.com.