Twitter has started introducing a bookmark count alongside the number of retweets, quotes, and likes that appear on each tweet. The count shows the number of users who have bookmarked a specific tweet. However, the feature is only visible to users using Twitter for iOS devices. However, unlike the retweet, quote, and like count indicators, clicking the bookmark count does not display the names of active user accounts that have added the tweet to their bookmark list.
Elon Musk’s own social media platform made the announcement regarding the launch of this new count indicator on tweets viewed on iOS devices by a tweet on his official Twitter support account. In a follow-up thread, Twitter added that the bookmark count feature, which allows users to save tweets that they can interact with and access again at any time, will remain a private feature. This means that the bookmark count displayed on tweets only shows the number of bookmarks a tweet has received and not the list of user accounts that have bookmarked it.
Twitter, in one support page for the newly launched bookmarks, mentioned that while the feature is currently limited to tweets viewed on iOS devices, the company plans to expand this to other platforms.
The social media company also confirmed that all users viewing a tweet on an iOS device can see the bookmark counts, regardless of whether the user is an author or a reader of the tweet.
Since billionaire Elon Musk’s highly publicized takeover of Twitter, Twitter has rolled out, tested and even retired a plethora of new features, including the bookmarking feature that launched earlier this January. Musk has had this before synchronized making the bookmark button a “de facto silent like,” which reiterates that bookmarks remain private where other users cannot see which tweets have been bookmarked by a user.
Twitter also recently optimized its feed algorithm on iOS and Android devices to show the most recently used tab when users close and reopen the app on their smartphones. In January, the Twitter app’s home page was divided into two tabs: For You and Following. The “For You” tab showed tweets recommended by the company’s algorithms, while the “Following” tab showed tweets from accounts that the user is following in chronological order. However, the feature has been rolled back from Twitter’s web interface.