Twitter Chief Executive Elon Musk says he has found a new CEO to run Twitter and its parent company X Corp, and “she” will start soon. “I’m excited to announce the appointment of a new CEO for X/Twitter. She will start in ~6 weeks!” Musk tweeted Thursday afternoon. “My role will transition to executive chair and [chief technology officer], overseeing product, software and sysops.” Musk did not give any hints about the identity of Twitter’s incoming CEO, but late Thursday the Wall Street Journal reported that NBCUniversal’s head of advertising, Linda Yacarino, was in talks to become CEO. Yacarino served as Comcast’s CMCSA, + 1.28% has worked at NBCU for more than a decade, and is an industry advocate for finding better ways to measure advertising effectiveness, according to the Journal. Yaccarino oversees global, national and local advertising sales, partnerships, marketing, ad tech, data, measurement and Oversees strategic initiatives, according to her bio, which says she and her team have generated more than $100 billion in ad sales. “She knows the metrics in advertising, and has played in a variety of media,” Timothy Hubbard, University of Notre Dame’s Mendoza College. of business, assistant professor of management in the Department of Business, said in an interview. “I don’t know much about it, but it might balance Musk somewhat with his flexibility in advertising.” She and Musk appeared in a keynote conversation at a conference in Miami last month, according to Dateline. Before NBCU and Twitter signed a major advertising deal for the 2024 Olympics. Wedbush analyst Dan Ives said that the move by Tesla Inc. TSLA, +2.10% , where Musk is also CEO, is good for its stock. “Twitter’s earlier-than-expected resignation as CEO is overall good news for Tesla investors,” Ives said on Twitter. “Less time on the Twitter platform and more time around Tesla SpaceX…the balancing act is very difficult and this move needs to be made sooner rather than later.” In a note, Ives added: “With this afternoon’s tweet, Musk’s reign as CEO of Twitter has finally come to an end and thus it will be positive for Tesla stock to begin removing this lingering albatross from the story,” and Tesla maintained. Outperform rating. Shares of Tesla rose 1.6% in after-hours trading. After Musk acquired the social media giant for $44 billion, he posted a Twitter poll in December asking if he should step down as CEO. The majority (57%) said yes, and he replied: “I will resign as CEO as soon as I am stupid enough to take the job! After that, I’ll just run the Software and Servers teams.
