Amazon Web Services this week announced a new artificial intelligence initiative designed to help customers across multiple industries better leverage advances in machine learning and automation and build high-value use cases based on best practices and industry expertise.
WHY IT MATTERS
The cloud giant says it will bring together AI and ML experts across the AWS Partner Network — strategists, data scientists, engineers, and solution architects — to work “step-by-step” with customers around the world to envision new generative AI, too design and bring to market products, services and processes.
Among others, Twilio and Highspot are already involved in the AWS program for generative AI.
“The AWS Generative AI Innovation Center provides us with novel solutions and creative guidance for some of the most complex challenges and opportunities involved in bringing generative AI workloads to life at scale,” said Kurt Berglund, vice president of science at Highspot , on Thursday notice
Highspot is a platform that life sciences sales professionals use to provide data to potential healthcare customers. According to AWS, the company works with the Innovation Center to select generative AI models, define ways to solve technical or business challenges, develop proofs of concept, and scale solutions at scale.
Twilio is a customer engagement platform that some healthcare systems and healthcare organizations use to engage with patients.
“Our goal with Twilio CustomerAI is to enable businesses to leverage both generative and predictive intelligence capabilities that help them better understand their customers and provide them with deeper value,” added Kathryn Murphy, senior vice president for product management at Twilio.
“AWS and Twilio are long-standing technology partners, and we are proud to be innovating together in predictive AI using Amazon SageMaker and look forward to future collaborations in the generative AI space,” she said.
According to AWS, the program is focused on providing guidance on how to use generative AI “responsibly” and optimizing ML to “reduce costs.”
Customers in the new AWS program will use generative AI services such as Amazon CodeWhisperer and Amazon Bedrock – a fully managed service that builds foundational models from multiple vendors.
THE BIGGER TREND
According to the company, millions of customers from fast-growing startups, large enterprises and government agencies run their infrastructure on AWS.
In healthcare, cloud computing can enable personalized care, value-based care, and genomic research.
However, because clinical data comes in so many forms, formats and systems, cloud-based AI and ML tools According to Phoebe Yang, now executive director of GE Healthcare and Doximity, it relies on processing incomplete and unstructured data and ensuring interoperability.
“Healthcare is clinically more effective and cost-effective when it prevents problems rather than responding to them,” she said Healthcare IT news Previously, she was AWS General Manager for Nonprofit Healthcare.
While processing siled data with AI and ML can better manage population health and increase value and efficiency across the healthcare system, there is also a need to balance the value of large centralized data lakes with the need to protect privacy, she advised .
“This is a boundary of care that cannot work if the flow of data is disrupted or disrupted somewhere in the process.”
earlier this month, AWS has introduced new updates to support the FHIR standards on Amazon HealthLake to comply with interoperability rules issued by the Centers for Medicare and Medicaid Services and the Office of the National Coordinator for Health IT, which improve data sharing.
ON THE RECORD
“Amazon has over 25 years of AI experience, and more than 100,000 customers have used AWS AI and ML services to solve some of their biggest opportunities and challenges,” said Matt Garman, senior vice president of sales, marketing and Global Services at AWS , in the announcement. “Customers around the world are now hungry for guidance on how to get started with generative AI quickly and confidently.”
Andrea Fox is Senior Editor of Healthcare IT News.
Healthcare IT News is a publication of HIMSS Media.